STEP 18

Le arti pittoriche - Identificare un dipinto in cui primeggi il colore dell'indagine

Andy Warhol, Green Coca-Cola Bottles, 1962, Whitney Museum of American Art, New York City

Material: Oil on Canvas
Dimensions: 209.55 x 144.78 cm

In 1962, Pittsburgh native, Andy Warhol, created a piece that he entitled Green Coca- Cola Bottles. This painting is composed of 112 empty green glass bottles of Coca Cola, lined up into 7 rows of 16. These bottles are set on a white background. Furthermore, at the very bottom of the canvas there is the coca cola logo that is perfectly centered. Moreover, the space in Warhol’s piece is mostly taken up by the empty green glass bottles. However, the entire negative space in between and around the bottles allow the eye to travel through the work. In this work, there is no movement due to the static repetition of the bottles. The manner in which these bottles are placed, in rows, structure the way the viewer will admire the piece. The eye will follow the rows from left to right and from top to bottom. However, the visual path tends to break when our eye comes into contact with a lighter coloured bottle. Also, the order and structure of this piece is a display of balance. In addition, there is a high visual contrast, between the crisp white background and the cleanly traced green strokes of the empty iconic glass bottle. In fact, the green and white also compliment and intensify the red logo. To further this analysis, one can associate the dark green colour with money and the bright red Coca Cola logo as a symbol of power. In tail, the mood evoked from this piece is more of a message toward the viewer of money and power. This artwork comes across mostly as an advertisement, which representative of the Pop Art movement.

Information about the art work in the museum site: http://collection.whitney.org/object/3253

Font:

https://en.wikipedia.org/wiki/Green_Coca-Cola_Bottles